Example: Advertisement and design production
NEC Media Products, Ltd.
Address : JS Progre Building
1-23, Heiwajima 4-Chome, Ota-Ku, Tokyo 143-0006 Japan
Tel : 03-5471-3701 (Key number)
Business :
The company’s businesses are mainly composed of the document business, promotion business, printing business and office service business. The company supports the customer advertisements/sales promotions for clients and their internal information sharing activities.
Introduction background
- We intend to replace the existing cathode-ray display monitors with LCDs from the production site.
- We intend to introduce monitors with superior colour reproducibility supporting state-of-the-art DTP environment.
- We intend to introduce monitors that display products in the exact sizes to improve our operational efficiency.
Interview
We interviewed Mr. Takahiro Honda and Mr. Akira Sato, Printing Department of Oichi Numata, Image Solution Division, Business Promotion Department, NEC Media Products, Ltd., and asked them for the reasons the company introduced the MultiSync LCD2490WUXi high resolution WUXGA 24.1-inch wide screen monitor and their impressions after introducing the system.
Supporting customer information and communication activities with media mix
- Q.What is NEC Media Products?
- A.NEC Media Products, Ltd., has its head office in Ota-Ku, Tokyo. The company provides a variety of communication tools for the respective member companies of the NEC Group, the government and municipal offices, as well as ordinary private companies. The business consists mainly of the document business for producing manuals, the promotion business supporting advertisements and sales promotions, the printing business for obtaining ISO 9001 / ISO 14001 certification, and the office service business mainly supporting document management activities. The company supports the advertisements/sales promotions and the promotion of internal information sharing activities. In the promotion business, the company offers Web services, video content, cellular phone content, catalogues/leaflets and sales promotion tools. One of their advantages is the capability to efficiently produce a media mix using various kinds of media. They have accumulated know-how on information communication activities over the course of many years.
The advanced design staffs guarantee superior colour reproducibility.
- Q.What is the reason you decided to introduce the MultiSync LCD2490WUXi?
A.In the production sites of NEC Media Products, Ltd., large-sized cathode-ray displays originally occupied a large area on the desk. Recently, they gradually promoted the introduction of LCD monitors, but they had to compromise in part over screen size and colour reproducibility, since monitors applicable to design work are expensive.
‘A peg to introduce the MultiSync LCD2490WUXi was the product demonstration that had been carried out by our company. Our personnel involved in design on sites appreciated the product and requested that management introduce the monitor. Its colour reproducibility was appreciated by staff in particular. Then, management decided to try actual usability by introducing the first monitor’. (Mr. Takahiro Honda)
Our production sites adhere to colours, and our production efficiency will drastically deteriorate if some colours different from the expected one are displayed on the monitor, or products using colours different from the expected one are outputted. Since the designers will arrange colours according to their own feelings, it is very important to confirm colours expected from their experience on the monitor in real time. ‘Since the designers look at monitors continuously the whole day over, a comment that “this monitor is good” expressed by the designers actually using monitors may be true impression based on their experiences for many years’. (Mr. Takahiro Honda)
Production efficiency of design work can be improved dramatically with a 24.1-inch wide-screen monitor!
- Q.What is your impression of the MultiSync LCD2490WUXi after introduction?
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A.Of course, we can actually experience a lot of the unique advantages available only on the 24.1-inch wide-screen monitor for a variety of different kinds of occasions. In designing for large-sized posters or catalogues and leaflets, the designers can work by confirming the entire layout balances of the posters or double-spread catalogues in the almost exact sizes. It is also possible to arrange the operational palette of application software on the monitor with sufficient margins. Furthermore, the user can enjoy the convenience of the folder display format “Column” introduced in Mac OS X (a display format where hierarchies of folders can be confirmed at once by extending into the right side of the screen) with a wide-screen monitor as much as possible. ‘It is possible to say that this is the optimum monitor, in terms of both the screen size and resolution, for users of Mac OS X. The intuitive operation panel is usable. It is also good that movement and rotation of the screen part are very smooth. The efficiency of our design works improved drastically and the working time can be shortened as well’. (Mr. Akira Sato)
