Case Study: Broadcast studio
Star Media broadcast studio (Malaysia)
Venue: Studio V
Location: One Utama Shopping Complex in Kuala Lumpur
Challenge: The main attraction of the Studio V is an interactive video wall that lets the audience view the daily printed news virtually on-screen.
Solution: 40” NEC MultiSync LCD4020
Date: January 2009
Star Publications operates a collective media group including the Star newspaper, Star RFM and Star Online TV. The Star newspaper is Malaysia’s leading English Daily and Star RFM is one of Malaysia’s top commercial radio broadcasters, currently managing three major radio channels, namely Red FM, 988 and Suria FM.
Studio V is Star Publications’ flagship broadcast studio located at the One Utama Shopping Complex in Kuala Lumpur, Malaysia. The two-storey multimedia hub, located at the Rainforest area of the mall, brings innovation and media convergence to the Star Media group’s content, from print and online news to mobile, radio and video content together under one roof.
The studio is designed with future connectivity in mind for live audio-visual outputs and broadcast to any of the video wall displays and other devices. The multimedia hub also offers gaming entertainment for the general public featuring the Nintendo Wii and other gaming platforms.
Studio V is Star Publications’ flagship broadcast studio located at the One Utama Shopping Complex in Kuala Lumpur, Malaysia. The two-storey multimedia hub, located at the Rainforest area of the mall, brings innovation and media convergence to the Star Media group’s content, from print and online news to mobile, radio and video content together under one roof.
The studio is designed with future connectivity in mind for live audio-visual outputs and broadcast to any of the video wall displays and other devices. The multimedia hub also offers gaming entertainment for the general public featuring the Nintendo Wii and other gaming platforms.
The Challenge
The Studio V venue is the flagship branding vehicle to propel Star Publication’s media content to the masses. Creating a signature venue with unique requirements was a challenge that required bespoke content creation along with the knowledge and expertise of total AV hardware and software integration.
The Solution
The Star media group engages Nexus to create an innovative digital media experience center with signature interactive exhibits and rich dynamic content.
As the accredited solutions partner, Nexus played an integral part during the initial planning stages and worked with the Star marketing board to create their signature branding. Nexus helped to enhance the original “Infotainment Zone” idea and Studio V was created as a media communications platform for information and entertainment.
The NEC 4020 40” LCD screens were chosen for their world class display quality and ultra-thin 16mm bezels. The screens were arranged in a multitude of different layouts for the various video wall exhibits.
As the accredited solutions partner, Nexus played an integral part during the initial planning stages and worked with the Star marketing board to create their signature branding. Nexus helped to enhance the original “Infotainment Zone” idea and Studio V was created as a media communications platform for information and entertainment.
The NEC 4020 40” LCD screens were chosen for their world class display quality and ultra-thin 16mm bezels. The screens were arranged in a multitude of different layouts for the various video wall exhibits.
